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Fiat Teases Us With Fiat 500 Abarth Videos

Posted in Fiat, LA Auto Show by Kurt Ernst | November 3rd, 2011 | 3 Responses |

We’re still two weeks away from the official U.S. debut of the Fiat 500 Abarth, but Fiat is dropping plenty of images and videos of the car prior to its Los Angeles Auto Show reveal. We like the first video below and fully embrace it’s concept of “go faster than yesterday,” but the second video leaves us shaking out heads at Fiat’s U.S. marketing.

Small cars typically don’t draw in adult male buyers in this country, and calling a diminutive, 135-horsepower hot-hatch a “rebel,” an “outcast” and a “bad boy” isn’t going to change that fact. We’d rather the marketing department skip the hype and focus on what the Fiat 500 Abarth is quite likely to be: the best handling and most entertaining front-wheel-drive car on the market today.

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