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GM’s New Sale Strategy

Posted in Buick, Cadillac, Car Deals, Chevrolet, GM, GMC, Toyota by Jon | January 28th, 2010 | Leave a Reply |

You know its bad when you have to start attacking other car companies to make your own car’s mor appealing. It appears GM got their bashing  campaign idea from a Honda dealer in Dallas, Texas who was trying to steal a few Toyota customers away by displaing a sign that read, “Our gas pedals don’t stick.” While it is quite funny, it seems like they are getting kind of desperate.  General Motors just announced that they will be using a new incentive structure to lure Toyota car drivers towards GM vehicles. This incentive program will be in effect until the end of February. All of this comes after news that Toyota had to recall more than two million cars due to sticking gas pedals. Not only did Toyota have to recall two million cars,but several car rental companies(Avis, Enterprise, National) are pulling a larger percentage of their rental fleet. Just some more bad press for Toyota. Any current Toyota customer who wants to switch to a Buick, Cadillac Chevrolet, or GMC will be offered these three following deals.

             Lease Customers: Waiver of three payments up to $1,000

             Financing Customers: 0% financing for 60 months

             Cash Buyers: $1,000 Bonus

It is going to be interesting to see if this will knock Toyota back a little bit or will they will be able to recover from a loss of their customer base.


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